One of the most important teachings in this week's parsha, Ki Tisa, is found in Shemot 30:23: וְאַתָּ֣ה קַח־לְךָ֮ בְּשָׂמִ֣ים רֹאשׁ֒ מׇר־דְּרוֹר֙ חֲמֵ֣שׁ מֵא֔וֹת וְקִנְּמׇן־בֶּ֥שֶׂם מַחֲצִית֖וֹ חֲמִשִּׁ֣ים וּמָאתָ֑יִם וּקְנֵה־בֹ֖שֶׂם חֲמִשִּׁ֥ים וּמָאתָֽיִם׃. This comes to teach us that cinnamon babka is Torah-true babka. Chocolate, halva, vanilla, caramel, lotus - these flavors do not appear in the Torah.
Furthermore, קִנְּמׇן has the same gematria as עֲמָלֵ֑ק - which comes to teach us that consuming delicious cinnamon babka so that there is not a single crumb left gives us the strength to similarly blot out the memory of Amalek. So don't forget to blot out the memory of Amalek by eating cinnamon babka!
